PCG Consulting, has announced that dealer reporting from Cars.com in now integrated into the ROI-BOT dashboard. Cars.com monthly reports joins a growing list of automotive vendors that dealers can load into the ROI-BOT data warehouse.

Specifically, ROI-BOT will increase the visibility of the ROI generated by Cars.com by integrating and displaying the statistics and metrics that are available to Cars.com clients in their monthly reports. Car dealers will be able to better organize, present, and visualize their data and the Cars.com monthly data reports  provides a key element in pursuit of a single-login solution for dealers.

Car dealers will be able to track lead data from e-mail, phone, and chat  for Cars.com as well as the number of times their vehicles appeared in search results. Furthermore, ROI-BOT will also give dealers information such as users requesting details on vehicles, dealer directory searches, and videos viewed. Dealers will also be able to track other important metrics with a breakdown and comparison of ROI to other lead sources and services.

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more.  ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

To learn more about this integrated automotive dashboard, contact our team at 888-710-2249 or visit http://www.roi-bot.com.

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Lately I have been writing about the importance of tracking Vehicle Detail Page (VDP) views on a dealership website and on third party classified websites.  Research from Autotrader.com, Cobalt/ADP, and Dataium all have shown a direct correlation to VDP views and car sales. In regards to dealership websites, one has to look into Google Analytics to see true VDP trends, for new and used cars.

There are some limitation with Google Analytics, especially in the number of “pages” it reports associated with VDP views.  Unless you know how to setup custom reports in Google Analytics, or use an executive dashboard tool like ROI-BOT™, you can get false information on the number of VDP views per customer session.  The beauty of ROI-BOT™ is that it simplifies the tracking, charting, and alerts associated with VDP trends.

Dealer.com Implements Google Analytics Events

Dealer.com is one of the few companies in the automotive space that have fully implemented Google Analytics “events” to track specific actions on their website platforms.  The use of “events” allows for a cleaner tracking of specific website behavior.  To track VDP view trends on a Dealer.com website, you want to locate the Analytics event called “inventory”.  Dealer.com made it very easy to give their customer clean data for inventory page views!

In the example shown above for a 30 day time period, the “inventory” event was triggered 8,234 times.  Of course you will want to see the VDP trends over a longer period of time, and reduce the plotting period to weekly data points.

In the example above, I plotted “inventory” events from September 1st and drew a red line at the 1,500 VDP views a week mark.  As you can see, this dealer is bouncing off the 1,500 VDP views  line and has not created a sustainable trend of higher VDP views.  I see opportunity!

At first glance, this dealer is not increasing the efficiency of the marketing dollars to sell more cars.  Once this dealer starts focusing on VDP trends, they can start shifting dollars to make this trend average 2,000 – 2,500 VDP views a week!  That would be new sales records for sure.

You can drill down into the “inventory” event feature to see which specific VDP’s are getting the most action, as shown below:

The report shows that 8,234 VDP’s were viewed in this time period, and the top vehicle that had the most views was a 2013 Honda CR-V.  The nice thing about the Dealer.com platform, is that by using event triggers, the data is much cleaner than trying to decode VDP views from the actual VDP URL pattern.

So if you are a Dealer.com customer rejoice in the news that your website activity is well documented and very transparent to custom reports and tools like ROI-BOT™.

Measure Google Adwords Campaigns Designed To Sell Cars

Make sure you use these “VDP events” to look at the effectiveness of your paid search campaigns designed to sell cars.  You should see how well your paid search campaigns are generating VDP views.  It’s easy now that you know what to look for!

For example, take a look at your used cars campaigns and see how many Adwords “clicks” actually visited a VDP.  Look at the display campaigns designed to sell new or used cars and see how many clicks looked at VDP’s.  Doesn’t that make complete sense if more VDP’s will result in more car sales?

Obviously, branding campaigns may not be designed to generate VDP views, but campaigns designed to sell cars should be VDP factories.

See You At The Automotive Boot Camp

If you enjoyed this example of using Google Analytics to better measure the effectiveness of your website and marketing dollars, join me at the 4th Annual Automotive Boot Camp in Philadelphia, May 14-16th.  You can register online while space is open:  http://www.automotivebootcamp.com or by calling Carrie Hemphill at 908-601-6475.

I’ll be conducting workshops on Google Analytics at Boot Camp. You can also get a private demo of ROI-BOT™ and see how this software will simplify data reporting and strategy for your dealership.

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Dealer Reports To Be Integrated Into ROI Dashboard

Yago de Artaza Páramo CEO, Paramo Group Inc. (PGI Auto) and Brian Pasch, CEO of PCG Consulting announce that dealer reporting from PGI automotive marketing and merchandising services will be integrated into the ROI-BOT dashboard.  PGI Auto joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide to dealers.

Specifically, ROI-BOT will increase the visibility of the ROI generated by  PGI’s Craigslist Posting Service, Inventory Management Solutions, and their latest Automotive SEO offering.  ”Craigslist is a powerful marketing tool when properly implemented, especially when a dealer is using retargeting strategies for display and video.  ”Craigslist is a stealth force to support dealers in their quest to become VDP factories,” stated PGI Auto’s CEO, Yago de Artaza Páramo

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more.  ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

Take a minute to watch the video interview with Yago de Artaza Páramo to understand why his company is excited to have their reports and data in ROI-BOT.

About PGI Auto 

When it comes to automotive digital advertising solutions, consider PGI a partner in achieving your goals. Dealers can count on PGI to share the “Truth and Innovations about Digital Marketing” with their team.  PGI  Auto will ensure that the dealer’s digital marketing strategy is effective and profitable.

PCI Auto is proud of their accomplishments over the past 12 years. In 2013 PGI will continue to bring dealers the innovative solutions to meet their growing needs.  Dealers are encouraged to have a conversation with one of PGI Auto’s Certified Senior Account Managers.  On the call be sure to discuss Inventory Management, Craigslist Posting Service, Automotive Website Solutions, and their latest product: Automotive SEO.

By placing a call, dealers will have access to the growing network of experts and developers who deliver winning results for the automotive industry.

For additional information visit: http://www.pgiauto.com

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ROI-BOT brings to light the top keywords that are driving traffic to a dealer’s website as the top performing pages on the site. Integrated into ROI-BOT are messages sent by Google regarding the health of the dealer’s website.  This information is valuable for ongoing SEO efforts and content targeting strategies.

“Never again will dealers be unaware of problems that Google identifies on their website.  These messages are often never seen by dealers, but ROI-BOT brings transparency to all of the dealer’s data that impact their online presence.” stated Matt O’Such, Product Manager for ROI-BOT.  ”Our product roadmap has 10-12 new data feeds per month ready to be added to ROI-BOT.”

One Login – Rich Data

With ROI-BOT dealers can access all their critical business marketing and operations data from a single interface.  The insights, alerts, and visualization of data will give dealers new ways to leverage their data.   To schedule a demo of ROI-BOT, complete the form on the right side of this page.

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Daily Chat Statistics Integrated Into ROI Dashboard

Ed Parkinson, VP Auto Sales at ContactAtOnce! and Brian Pasch, CEO of PCG Consulting announce that chat engagement data from Contact-At-Once! are now integrated into the ROI-BOT dashboard.  Contact-At-Once! joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide dealers.

Specifically, ROI-BOT will increase the visibility of the ROI generated by  interactive chat software.   ROI-BOT will allow chat customers to see visual trends in chat engagement as well as setting automated alerts if chat answer rates fall below a predefine quality threshold.

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more.  ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

Contact-At-Once! software is integrated on dealership websites, Cars.com, Autotrader.com, and other 3rd party platforms used by car dealers. “We have been working with Brian for a few years now. We wanted dealers to see the number of conversions that were coming through chat. We wanted to be more visible.” comments Ed Parkinson.

Take a minute to watch the video interview with Ed Parkinson to hear his answer to this question: “Why should all car dealers be using chat on their website?”.

About Contact-At-Once!

Recently named by Inc. Magazine as one of the 500 fastest growing companies in America, Contact At Once! is a SaaS provider that operates industry-specific merchant networks built around its proprietary website chat software that vertical search websites embed in online ads and that merchant advertisers deploy on websites and landing pages. Contact At Once! website chat typically increases by at least 25% the number of online shoppers that initiate contact.

For additional informatiov visit: http://www.contactatonce.com/

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Dealer Websites & Chat Integrated Into ROI Dashboard

Joe Gillespie, President of Dealer eProcess and Brian Pasch, CEO of PCG Consulting announce that executive reports from Dealer eProcess websites and integrated chat solution will be integrated into the ROI-BOT dashboard.  Dealer eProcess joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide dealers.

Specifically, ROI-BOT will increase the visibility of the ROI generated by  Dealer eProcess customized websites and fully managed chat services.

According to Gillespie, “There are not many companies that we would trust with syndicating our customer reporting.  Brian Pasch is a trusted leader in the industry. We support his initiative in creating a single login dashboard for dealers to see all their executive reports from their vendor partners. We want dealers to look at our reports and start of conversation with our team. ROI-BOT will increase the visibility and awareness of Dealer eProcess with senior management.”

Dealer eProcess is an award winning solutions provider for car dealers.  Their custom websites, mobile marketing platform, advertising solutions, enhance chat service, and software to improve fixed ops has made them a top choice for progressive dealers.

Dealer e-Process builds car dealer website marketing tools that effectively provide stronger traffic, leads, and sales for auto dealerships. Dealer e-Process also maximizes leads through effective SEO and SEM management, so car dealers’ SEO results can consistently rank at the top in their respective markets. Vehicle inventory management and automotive lead management tools are among the many that are required by today’s car dealerships to thrive and survive in increasingly competitive markets.

To view their portfolio of award winning solutions, visit: Dealer eProcess Portfolio

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Video Platform Reports Integrated Into ROI Dashboard

AJ LeBlanc, President of CAR-MERICAL and Brian Pasch, CEO of PCG Consulting announce that executive reports from CAR-MERICAL digital advertising services will be integrated into the ROI-BOT dashboard.  CAR-MERICIAL joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide dealers.

Specifically, ROI-BOT will increase the visibility of the ROI generated by  CAR-MERCIAL three video marketing platforms. “We are excited to have our Search+, Social+, and Display+ product reports easily accessible through ROI-BOT.  We fully support dealers having a single login to all their vendor data; it is a win-win for all parties involved” comments AJ LeBlanc.

The CAR-MERCIAL team has created and implemented marketing strategies for 12 manufacturers, 75 of the top 100 dealer groups and thousands of dealerships over the last 15 years to improve their results online. The company leadership founded and ran two of the largest digital marketing companies in the industry and pioneered video search engine optimization. CAR-MERCIAL’s Proven System combines the power of television’s sight, sound and motion with the power of search engines’ ability to speak directly to consumers who want to buy or service a vehicle now.

CAR-MERCIAL is the first company in the world to specialize in the optimization of automotive online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing. Their high-impact videos have become popular because they stand out amongst the mountains of static text results and they influence consumers in a way the written word alone cannot.

Integration with ROI-BOT will include their three product strategies:  Video SEO, Video Pre-Roll, and their new Premium Content library.   For more information on CAR-MERCIAL, visit their website at: http://car-mercial.com

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ROI-BOT ™ Live Demo – All your Car Dealer data in one place – a Webinar for PCG clients

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The success of the ROI-BOT Photo Contest in Orlando has encouraged us to run a second contest with the winner to be announced at the 2013 Automotive Boot Camp in Philadelphia, May 14-16.  We have upped the ante on the contest with $2,000 in total prizes.  Photos and/or videos can be submitted in one of two categories:  Automotive Dealership Themes and Open Category Themes.  The winner in each category will receive the prize of $1,000.

Submissions in the Automotive Dealership Theme should feature Roy in a dealership setting.  Roy can be photographed helping dealers with their work, having fun, engaging customers and anything in between.  However, it must be related to the dealership.  The Open Category Themes category can feature Roy anywhere doing anything.

To participate in the contest, the following guidelines must be met:

• - Photos or videos can be submitted for consideration.
• - Participants must work at a car dealership or work for a company that serves automotive dealers. Both dealers and vendors are able to participate.
• - Deadline for submission is May 1, 2013.
• - Winners will be announced on May 13, 2013 at the Automotive Boot Camp in Philadelphia.
• - Winners will be judged based on their creativity using Roy in a video or photo composition.
• - Roy must be featured in the photo or video.
• - Roy cannot be harmed in the photo or video, so no torture, decapitation, knives, explosives, etc. Be kind!
• - Submission can be for either of two categories: Automotive Dealership Themes or Open Category Themes.
• - All submission will become the property of Roibot Software Inc.
• - We reserve the right to reject and submissions that do not follow the contest guidelines.
• - Contest submissions will be posted on www.ROI-BOT.com leading up to the winners being announced.
• - Submission for the contest must be sent to: contest@roi-bot.com and should contain the contestant’s complete contact information.

Get Started With Roy

Start getting creative! Those who picked up Roy at DMSC or NADA can get started today.  Those who wish to participate but don’t have their own Roy can request one to be mailed. Simply complete the form below and we will mail one via surface mail.  For those who wish to have Roy shipped overnight, expedited shipping is available.

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ROI-BOT™, a new software tool for car dealers to manage all their vendor data from a single login, conducted a photo contest during two popular automotive conference held back to back in Orlando Florida. Automotive professionals submitted their creative photos and videos with a chance to win a $500 cash prize.

Peter Saydak from the Dilawri Group in Canada emerged as the winner of the ROI-BOT™ Photo Contest with his humorous video compilation entitled “Life of Roy.” The submissions for the contest as well as the winning video can be viewed at: http://www.roi-bot.com/roi-bot-photo-contest/

The ROIBOT Software booth was a popular destination at the 2013 NADA Convention as dealers requested demos of the new software tool. Dealers agreed with the premise behind the innovative product.

“I have too many logins to access my marketing and operations data. ROI-BOT™ gives me a single login to see critical data that will help me run my dealership more profitably. I will definitely be looking at my vendor data more often now,” commented Steve Camp, Executive Manager at Lisle Auto Group.

“I’m committed to integrating results from our automotive website platform and chat solution into ROI-BOT™,” stated Joe Gillespie, CEO of Dealer eProcess. “We have a robust backend software platform but I love the idea of rolling up executive level metrics into ROI-BOT software. It will get more Dealer Principals and Managers seeing the value of our products on a regular basis.”

ROI-BOT™ integrates dealership vendor data into one easy to access dashboard highlighting website analytics, chat service, call tracking results, social media engagement, online reviews, Google Adwords, Facebook, Twitter, CRM metrics, and dozens of popular software products used by car dealers. To get a demo of ROI-BOT™, contact Matt O’Such at 732-450-8200.

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